Early in the spring semester of 2008, USC College raised the goal of its ongoing Tradition & Innovation Initiative. The fundraising initiative, launched in September 2005, had an initial goal of $400 million. The College community responded to that call for support, from USC trustees and College board members to alumni, friends, parents, corporations and foundations. Their acts of generosity shattered College fundraising records each year. With two years remaining in the College's largest fundraising initiative, USC College Dean Howard Gillman raised the goal to a total of $500 million, explaining that expanding the goal was essential to accelerating the College's existing momentum and developing those areas that are central to the College's rise to world prominence.

During the next phase of the Tradition & Innovation Initiative, funds will be used to support its six original fundraising priorities: academic environment, educational mission, faculty excellence, innovative partnerships, research with impact and shaping Southern California, in addition to all three areas that make up the core missions of USC College: innovative undergraduate education, outstanding graduate programs, and important research and scholarship.

• The Vision
• The Priorities
• The Tradition & Innovation Fund